Search engine optimisation strategies, Google updates, and practical tactics to improve your rankings.
The old Brewood Removals site was buried under AI-slop blog posts and around 160 doorway landing pages, and ranked for almost nothing. We deleted the lot, rebuilt it as an advice hub written from real jobs, and commissioned an independent ChatGPT assessment that scored it 99/100, ahead of Pickfords and every national chain. An early case study, with the search data still to come.
Most local business websites claim trust. Lockerfella publishes the evidence. A walk through a live UK locksmith site that maps every E-E-A-T letter to dated, named, verifiable proof, framed against Google's 15 May 2026 non-commodity guidance and the May 2026 core update.
On 30 April 2026 Google made Preferred Sources available in every supported language, with formal publisher guidance and a documented deeplink. Our Discover Search Console shows 10 clicks across 12 months. Here's what we deployed on 365i.co.uk and what UK SME publishers should think about before doing the same.
E-E-A-T in 2026 is a build problem, not a writing problem. The fix has three parts: write non-commodity, prove it to humans, expose it to machines. Real code, live screenshots, and the traffic numbers from shipping it on our own site.
Your XML sitemap is the best inventory of what Google knows about your site. Our free Post Sitemap to CSV tool discovers every sitemap, fetches all page titles, and exports the lot as a spreadsheet. No sign-up, no page limits.
Over 150,000 domains expire every day. Our free WHOIS Lookup tool queries RDAP servers to show registration dates, expiry, nameservers, EPP status codes, registrar info, and DNSSEC for any domain. No sign-up needed.
73% of websites have robots.txt errors that hurt their search visibility. Our free Robots.txt Checker parses every crawl rule, lets you test URL paths against them, and flags the mistakes that block search engines and AI crawlers from your best content.
Google rewrites 61% of title tags. Social platforms grab whatever they can find when OG tags are missing. Our free Meta Tag Checker shows you exactly how any page looks in Google results and social feeds, then flags the issues costing you clicks.
Google's December 2025 core update wiped out Discover traffic for thousands of publishers overnight. Some lost 98% of impressions. Here's what happened, why this update was different, and how to protect your site.
In December 2025, Google Discover began testing AI-generated headline rewrites that compress titles to four words. Three viral examples showed how the AI turned gaming articles into child exploitation accusations and created fake price announcements. Updated April 2026: the experiment continued through Q1 2026 and was followed by the late-December Discover collapse. AI-resistant headline advice still applies.
Google Discover was driving massive traffic in late 2025: 50,000+ daily views to optimised WordPress sites. Read alongside our December 2025 update article on the algorithm change that hit publishers hard. The image, hosting-speed, and news-style structural advice still applies.
