Expert guides on web hosting, WordPress, security, SEO, and preparing your business for the AI era.
The old Brewood Removals site was buried under AI-slop blog posts and around 160 doorway landing pages, and ranked for almost nothing. We deleted the lot, rebuilt it as an advice hub written from real jobs, and commissioned an independent ChatGPT assessment that scored it 99/100, ahead of Pickfords and every national chain. An early case study, with the search data still to come.
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We tested SEMrush, AmIVisibleOnAI, Neil Patel Ubersuggest, and 365i's checker on the same website. One hid data behind paywalls. One gave fake results. One required account signup. Only one validated the actual AI discovery files.
Cloudflare's new robots.txt compliance tracker reveals which AI crawlers respect your rules and which ignore them. Testing across 47 UK business sites: 72% had violations. Sites with AI discovery files saw 43% fewer.
Version 1 checked if files existed. Version 2 uses actual AI to read them the way ChatGPT would. After testing 100+ sites, the biggest finding: having files isn't the problem. Having broken files is.
The follow-up to our beginner introduction. There's no formal standard requiring AI companies to read identity files. That's normal. Here's how AI actually decides what to mention, why ambiguity hurts more than absence, and what UK businesses should realistically expect.
10 structured files tell AI systems like ChatGPT and Claude exactly what your business does. Most websites have zero. Here's what each file does, how they work together, and why you need all 10.
ChatGPT doesn't search the web for every question. It relies on training data with knowledge cutoffs, and your website probably isn't in it. Here's why AI can't find your business and the practical steps to fix it.
The beginner introduction to AI identity files. They are plain text files that tell ChatGPT, Claude, and Gemini exactly who your business is. Most websites don't have them, which is why AI systems skip over them entirely. Here's what they are, why they matter, and how to get started. For the realistic expectations piece, see the follow-up "Why Websites Need Them".
800 million people use ChatGPT every week. Google AI Overviews appear in 60% of searches. Yet 97% of websites have no AI identity files. Here's what that's costing UK businesses and how to fix it.
Google's December 2025 core update wiped out Discover traffic for thousands of publishers overnight. Some lost 98% of impressions. Here's what happened, why this update was different, and how to protect your site.
365i launches a free AI Site Identity Tool that checks whether your website has basic AI-facing identity signals. With 194,000 sites adopting llms.txt but zero major platform commitments, most businesses have no way to verify their AI readiness.
Grok AI spread false information about the Bondi Beach terrorist attack, inventing a fictional hero and misidentifying victims. Here's why UK WordPress site owners using AI for content need to pay attention to the Online Safety Act and implement proper verification workflows.
AI chatbots are answering questions about your business right now, probably badly. Four small text files (llms.txt, ai.txt, brand.txt, ai.json) tell ChatGPT, Claude, and Gemini exactly what you do, what you sell, and how to describe you.
Editorial archives across the topics our readers and clients ask about most. Every tag links to a curated archive of articles on that subject.
