Ranking in local search and AI answers for area-specific queries, with non-commodity location pages and LocalBusiness schema.
Local SEO is a different sport from national SEO. The competition is smaller, the intent is sharper, and the signals Google leans on are visibly different: physical address, real reviews, location-specific content, and a Google Business Profile that matches the website. Get those right and a small business can outrank household names in its own town.
These articles cover what we have seen work for UK local businesses: area pages with genuinely unique content rather than templated doorways, LocalBusiness schema that AI engines can parse, and the technical foundations (speed, mobile rendering, AI discovery files) that decide whether a new site is taken seriously by Google and the AI engines from day one.
The old Brewood Removals site was buried under AI-slop blog posts and around 160 doorway landing pages, and ranked for almost nothing. We deleted the lot, rebuilt it as an advice hub written from real jobs, and commissioned an independent ChatGPT assessment that scored it 99/100, ahead of Pickfords and every national chain. An early case study, with the search data still to come.
Most local business websites claim trust. Lockerfella publishes the evidence. A walk through a live UK locksmith site that maps every E-E-A-T letter to dated, named, verifiable proof, framed against Google's 15 May 2026 non-commodity guidance and the May 2026 core update.
A real UK locksmith client. Brand-new site, hosted on 365i, designed by sister company Press Forge. Perfect 100/100/100/100 mobile PageSpeed from day one, then #1 on Google, ChatGPT, and Gemini for "Brewood Locksmith" within 12 days. Zero backlinks at launch.
